Fixing a Leaky Drainage Website

You could be the leading drainage expert in the whole country but if your website doesn’t get customers through, your business is down in the sinks. Take for example Fox Drainage. From the outside their website looked okay but on closer inspection there were a few major errors that were scaring away customers. Let’s go […]

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The Force of Star Wars Marketing Strategy

Pre-note to all fleet junkies, Jedis and other Star Wars fans: If you haven’t yet seen Star Wars The Force Awakens, this post won’t spoil the movie in any way. But it might just spoil your opinion on any other movie marketing campaign ever made.  About a year ago I made a post on how Star Wars […]

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Avoid ‘Gift Face’ This Christmas, Where You Grin and Bear a Bad Present

Christmas is an awkward time of year. Talking to relatives you haven’t seen since last Christmas (for good reason), dealing with awful Christmas marketing and receiving awful presents. The most hilarious of these is trying to recieve an awful present in a socially acceptable manner. And that is by pulling a classic ‘Gift Face” “Gift face” […]

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The Best Campaigns of 2015

2015 has been an unusual year. Adelle returned to music, terror attacks continued to spike, brands released their own emoticons and Jon Snow died in Game of Thrones. We’ve seen some pretty awful campaigns again this year. But also some unbelievably good campaigns.  Ready for some nostalgia? Here are the best campaigns of 2014! Here […]

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Barbie’s New Face Raises Marketers Eyebrows

For a doll that can’t speak, Barbie sure has caused some controversy. This plastic haired, ill-proportioned doll has caused nationwide campaigns attempting to dismantle the doll for its negative effect on body image.  To counter this, Barbie have released a brand new marketing angle – one that actually gives Barbie a positive message that to stand for. And […]

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