Jo Davis

Scaring Customers to the Checkout

Marketers have sworn by the adage “sex sells” for nearly 150 years. By and large this has gone unchallenged. That is until recently social activist groups and innovative marketers challenged it. It appears there is another oft-overlooked heavyweight in successful advertising: fear appeal. Fear may just be the new sex appeal. This works exceptionally well for […]

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Infographic on the Future of Infographics

Infographics are big business today. In fact, Customer Magnetism says high quality infographics are 30 times more likely to be read than plain old text articles. Even three of my latest articles, about social’s biggest networks, the Apple logo and social media brands featured infographics! Over the past several years infographics have served marketers well. […]

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Creativity No Longer Center Stage

If the characters from Man Men were thrown into the modern advertising world, how would they survive? Better yet, would they survive? The Internet revolution has changed modern marketing so much that it’s a completely different playing field. Two accredited Google partners told Stuff.co.nz that creativity is now only of relative importance in marketing. Enter stage […]

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Introducing The CMO Of Tomorrow

Marketing is incredibly dynamic and changing. If you need more convincing, read about how shops adopt facial recognition technology and how traditional TV is barely recognisable anymore. All thanks to modern marketing. Because of these changes, it wouldn’t make any sense for the CMO to still wear his old fashioned hat and maladaptive personality.  As […]

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Google Proves Online Ads Drive In-store Traffic

It’s easy for Google to prove that online ads drive web store traffic. Simply count the number of website clicks over the period of Google ad campaigns. What’s been really difficult for Google is proving that online ads can also drive in-store traffic.  To combat this, Google is rolling out a new tool called “store visits.” […]

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The Brands That Boomed and Busted in Social Media This Year

2014 has been a year to remind us that the Internet  is making the playing field much more global. Your brand no longer needs to be American or European to succeed on social media. In fact, the most successful brands weren’t!  A study by Sprinklr shows how success has been spread among diverse brands. From Alpha […]

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