In 2014 consumers were even more capable of discovering memorable new products. Social media and in particular Facebook were instrumental in propelling this. According to the Most Memorable New Product Launch survey Facebook ranks just behind TV commercials as the most popular way consumers discover new products. Joan Schneider, CEO of Schneider Associates, believes consumers are learning […]
Google recently decided that the 58.8 billion it makes from mainly online advertising simple isn’t enough. They found themselves stuck in a dead end street where advertising revenue was made only from companies paying for media spaces. Rather an innovator thought up a way to make advertising revenue from individuals! Although technically these individuals aren’t […]
Retail seems to be getting a robotic booster. Orchard Supply Hardware’s San Jose store is releasing a robot store assistant this November. Geek Tamin explained the technology saying, “The OSHbot introduces itself to customers, scans items, leads customers to the correct item quickly all while avoiding collisions and speaking multiple languages.” Watch the OSHbot in action […]
According to eMarketer’s most recent report, the industry continues to spiral down a digital descent. What is this digital descent? Programmatic advertising. Programmatic advertising is the automated buying and selling of ads. This is all about increasing efficiency by saving time and preventing human error. One of eMarketer’s biggest claims is that this industry is […]
Nowadays anyone and everyone claims to be a food expert with a refined taste for the organic. Sacha and Cedrique wanted to test connoisseurs in a culinary experiment. The pair decided to test taste buds with McDonalds and see who spotted the difference. Not only did no one notice, but the critics loved it! Watch their […]
Shoppers in South Korea looking for new jackets or a little retail therapy got more than they bargained for.In this crazy retail stunt, the floor started disappearing right from underneath their feet! The shoppers are left on their own in the store while the staff run out while muffling laughs. As staff pull a leaver, […]
Tech brands have taken the top spots on a list of most valuable brands. According to a study by Forbes, tech brands take four out of five of the top brand names.Just over half of the top ten brands were also in the tech industry. Apple’s brand worth doesn’t seem to be rotting any time […]
In a rant riddled with satire, cynicism and humourous punts, award winning Jerry Seinfeld managed to criticise both advertising and the destiny of humankind. Seinfeld’s acceptance speech for an advertising award quickly took a turn. Watch the speech here: His humourous prodding of advertising started with a claim, “I love advertising because I love lying.” […]
Businesses put a lot of energy into positioning their products and brand in certain ways in their consumer’s minds. Sometimes they can back up their phrases thoroughly; Pak ‘N Save has a policy authenticated by the Consumers Institute to prove their food prices really are New Zealand’s lowest! Other times it isn’t so clear. Take […]
Italian Pizza restaurant Botto Bristo is asking for customers to rate their restaurant as one star on Yelp. Except they are not only asking – they are pointing out the restaurant’s flaws and rewarding customers for their negative reviews. Owner David Cerrentini claims the promotion is “the best business move I have made in years.” […]