News

Barbie’s New Face Raises Marketers Eyebrows

For a doll that can’t speak, Barbie sure has caused some controversy. This plastic haired, ill-proportioned doll has caused nationwide campaigns attempting to dismantle the doll for its negative effect on body image.  To counter this, Barbie have released a brand new marketing angle – one that actually gives Barbie a positive message that to stand for. And […]

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Turbo Charging Content Technology

Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers. But does this mean they are cemented and don’t evolve? Not in the slightest. Two recent announcements illustrate the pace at which these processes are evolving and what this means for industry experts. These new tools seek […]

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Business Bounces Brand Overseas

One brand dedicated to giving tennis balls more bounce has found their brand successfully bounce from country to country generating more sales. Pressureball, an organisation offering an alternative to pressureless tennis balls recently beat their record sales. But not only did they beat it – they doubled it.  To do this they needed to make their […]

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How to Turn Your Large Audience of Free Followers into Millions of Dollars: Exploding Kittens

Having a large following of faithful fans is great: just look at how many politicians and celebrities have risen to power from it! Unfortunately an audience of free followers online doesn’t usually amount to much. They often just create things online because it’s their passion, not to make millions from it. Take for example Matthew Inman, […]

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Valentines Day Online Business is Blooming

Valentines day is always a joyous occasion where couples celebrate their undying commitment to consumerism and clever marketing. An incredibly but unsurprising 91% of Americans plan to spend money on their significant others with nearly half of them spending money on flowers. Altogether romance businesses will enjoy having an extra $2.1 billion in their pockets. […]

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Nearly 100,000 People Support Exploding Kittens

It’s a bird… it’s a plane… no, it’s a kitten being blown through space! The Exploding Kitten is a kitty-powered version of Russian Roulette. It’s an incredibly tense game with tension increasing as more cards leave the deck. But at the same time it’s a fun and silly game featuring kittens, lazers, sasquatch, explosions, enchiladas […]

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Shop Where Everyone Knows Your Name

There have been some bizarre yet exciting developments in retail recently. First came the shock of having robot shop assistants in Lowe. But now we have a more personal prospect: facial recognition. This isn’t just walking into a small local cafe to discover the barista has memorised your name. No, this is a lot more […]

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The Brands That Boomed and Busted in Social Media This Year

2014 has been a year to remind us that the Internet  is making the playing field much more global. Your brand no longer needs to be American or European to succeed on social media. In fact, the most successful brands weren’t!  A study by Sprinklr shows how success has been spread among diverse brands. From Alpha […]

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