Marketing Observations

No Pressure But…

No pressure but the food you currently eat is killing you. No pressure but your dated phone is making you look dated. No pressure but if you don’t go to our store and buy our product right now then no one will accept you. Marketers have become incredibly skilled at putting the pressure on consumers. And if […]

Continue Reading 0

The Best YouTube Ad EVER

Are you prepared to witness the best YouTube ad ever? The one that made every single viewer grip their seats, drop their jaw, start speaking French and run to the store to buy the product. You know, the YouTube ad that was so incredibly successful it’s been featured on major news broadcasts for the last […]

Continue Reading 0

Why Your Favourite Brands Have Their Own Emoticons

As part of a bizarre trend, well-known brands are finding their way into your conversations. Brands have successfully sneaked into your conversation with your friends, co-workers and even your unsuspecting grandmother. That’s right, you are most likely an unknowing avid brand promoter if you have these qualifications: You use Facebook and other messaging apps You’re currently reading […]

Continue Reading 0

Scaring Customers to the Checkout

Marketers have sworn by the adage “sex sells” for nearly 150 years. By and large this has gone unchallenged. That is until recently social activist groups and innovative marketers challenged it. It appears there is another oft-overlooked heavyweight in successful advertising: fear appeal. Fear may just be the new sex appeal. This works exceptionally well for […]

Continue Reading 0

Infographic on the Future of Infographics

Infographics are big business today. In fact, Customer Magnetism says high quality infographics are 30 times more likely to be read than plain old text articles. Even three of my latest articles, about social’s biggest networks, the Apple logo and social media brands featured infographics! Over the past several years infographics have served marketers well. […]

Continue Reading 0