Marketing Observations

How to Market a Country

Remember when Korea was seen as simply a mass electronics manufacturer? Well yes, it still is seen that way, but now it is also seen as a pop culture hub. All thanks to a country’s president who understood the importance of brand positioning. Although to be clear, countries often do not have the reigns over […]

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Restaurant’s Best Business Move in Years is Encouraging Negative Reviews

Italian Pizza restaurant Botto Bristo is asking for customers to rate their restaurant as one star on Yelp. Except they are not only asking – they are pointing out the restaurant’s flaws and rewarding customers for their negative reviews. Owner David Cerrentini claims the promotion is “the best business move I have made in years.” […]

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Simple Ways to Improve Your Word of Mouse

As the world becomes inevitably more and more digital, it seems as though companies who ignore the Internet will be left behind. As claimed by Shebrand, “Consumers appear to have little patience with traditional advertising… now you have a tremendous opportunity to publish great content and connect with like-minded networks of people online to build […]

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Augmented Reality Ad Brings Viewers Into the Storm

An outdoor advert for tornado-themed film Into the Storm causes passerby’s to be swept up in the company’s clever campaign. Created by augmented reality store Grand Visual, this certainly captures attention more than any old bus stop poster. See for yourself: The advert displays a Sydney street as though the poster was only a glass pane. This […]

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How to Market An Unmarketable Product

Not all products are as highly differentiated as a walking cane with GPS or a restaurant with deaf servers. These are a lazy marketers dream as the products usually sell themselves with little prompting. However a good portion of the marker is run-of-the-mill goods trying to stand out in a sea of similar products. This is where Evian a water […]

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Five Sneaky Retail Tactics

And how to prevent them turning into transactions. According to Adweek, retailers have a smorgasbord of “mind games” they play on consumers every time they shop. Knowing these tricks, and more importantly, knowing how to avoid falling for them, can help you save more and make less impulse purchases. Of course if you own a retail business and […]

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