If I plucked a travel blogger from their natural habitat and placed them in a foreign country with no bags, map or plane ticket home in the name of branding I likely wouldn’t receive mass support. In fact, I would probably receive a hefty prison sentence instead. But when Skype dropped travel blogger Mike Corey […]
Branding tradies is an incredibly niche market. Because of this, it’s not always the easiest to develop marketing strategies around. While there are a handful of websites and businesses specialising in trade branding, most tradies are uncomfortable handing their brand to a stranger. They do, after all, have a do it yourself mentality. If you’re […]
Ah home shows. Wandering through a strangers house, taking in all the sights and smells as your head fills with possibilities. Letting your senses take over as you gaze over the carefully decorated lounge and enjoy the scent of freshly baked bread – if you don’t get the reference, watch Countdown’s humorous TV ad here. Of […]
Infographics are big business today. In fact, Customer Magnetism says high quality infographics are 30 times more likely to be read than plain old text articles. Even three of my latest articles, about social’s biggest networks, the Apple logo and social media brands featured infographics! Over the past several years infographics have served marketers well. […]
Just like most things on the Internet, social networks continue to fluxate and change, adapting at a pace so rapid it’d hard to keep up. Social media tends to reflect a lot of the changes we see in the digital world. One of these changes is the trend towards the aging population. The days where […]
If the characters from Man Men were thrown into the modern advertising world, how would they survive? Better yet, would they survive? The Internet revolution has changed modern marketing so much that it’s a completely different playing field. Two accredited Google partners told Stuff.co.nz that creativity is now only of relative importance in marketing. Enter stage […]
It’s easy for Google to prove that online ads drive web store traffic. Simply count the number of website clicks over the period of Google ad campaigns. What’s been really difficult for Google is proving that online ads can also drive in-store traffic. To combat this, Google is rolling out a new tool called “store visits.” […]
It’s not easy to get excited over email marketing campaigns. They are worse than direct mail campaigns – considered more spammy, more permanent and more easy to get wrong. Although they don’t need to be so cringe worthy. There are some really great email marketing campaign. Sure, they might be drowned out in inboxes with 20,000 […]
There is still a year until Star Wars VII is released in cinemas, yet it is already succeeding on social media. All the franchises social media accounts reflect the anticipation over the movies release. The franchise released a behind the scenes photo of Bib Fortuna on it’s Instagram account a few days ago. The photo […]
Google recently decided that the 58.8 billion it makes from mainly online advertising simple isn’t enough. They found themselves stuck in a dead end street where advertising revenue was made only from companies paying for media spaces. Rather an innovator thought up a way to make advertising revenue from individuals! Although technically these individuals aren’t […]