Online Strategy

Seven Advertising Trends Show the Industry’s Digitalisation

According to eMarketer’s most recent report, the industry continues to spiral down a digital descent. What is this digital descent? Programmatic advertising. Programmatic advertising is the automated buying and selling of ads. This is all about increasing efficiency by saving time and preventing human error.  One of eMarketer’s biggest claims is that this industry is […]

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Important Online Marketing Tactics for Locksmiths

Today any company can benefit from having an online presence. While there are general principles that can be used, there is no “one size fits all” tactic. Rather online marketing should be tailoured for different businesses – especially niche businesses! Online marketing for locksmiths is a great example of this. Locksmiths face many challenges when trying […]

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Seven Marketing Bigwig’s Reveal Digital Stats

With all the interesting revelations at the ANA Masters of Marketing Conference, digital released the most intriguing results. Here are six of the most interesting stats from Adweek: 1. Target’s massive data breach racked up 150 billion media impressions between December and July.  But, Target’s CMO and evp Jeffrey Jones is optimistic about his brand going […]

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Restaurant’s Best Business Move in Years is Encouraging Negative Reviews

Italian Pizza restaurant Botto Bristo is asking for customers to rate their restaurant as one star on Yelp. Except they are not only asking – they are pointing out the restaurant’s flaws and rewarding customers for their negative reviews. Owner David Cerrentini claims the promotion is “the best business move I have made in years.” […]

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