Opinion

The Best Campaigns of 2015

2015 has been an unusual year. Adelle returned to music, terror attacks continued to spike, brands released their own emoticons and Jon Snow died in Game of Thrones. We’ve seen some pretty awful campaigns again this year. But also some unbelievably good campaigns.  Ready for some nostalgia? Here are the best campaigns of 2014! Here […]

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The Quest For Game Advertising

As of recently, advertising for online gaming has increased tremendously. Games have been used almost since their inception to advertise products as seen in this photo from eMarketing: But when it comes to advertising the games themselves, advertising has been a bit more shabby. Dedicated gamers have to learn new languages, watch confusing YouTube videos and […]

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Most Common Mistakes When Writing a Mission Statement

Mission statements seem so inherently simple that managers don’t put much thought into them. Read: any thought into them. Because there’s no way to get a mission statement wrong. Or so they think. Enter stage left every other mission statement ever written. Demeaning, demotivating, deteriorating, past the stage of defibrillation and ready to be deleted. […]

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Don’t Drink And Write Advertisements

The screen flashes with red and blue. It is the calm before the storm. A remorseful mother is ushered from the car as the police escourt her out. Her young children cry in the background. No, this is not an episode of Road Cops or Police Ten 7. It’s the latest installment in the New Zealand Transport Agency’s series of drink […]

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