Bundling some products selling them together can be easy for connected products; ice cream and ice cream cones, airplane tickets and earphones and many other combinations just work. Other combinations seem very off. Bundling sewing services and a new iPhone doesn’t seem like the best fit. However this creative team found a way to make […]
Over the span of 20 years, traditional TV has gone through some radical changes. As TV is a traditional and well used medium for marketing communications, watching it’s progression is imperative. This watching allows marketers to get a better grasp of the medium’s future direction. “Over the span of just 20 years, the experience of […]
In an award winning advertisement, Volvo trucks demonstrated their trucks precision handling using a suspenseful stunt. Jean-Claude Van Damme did the splits over two reversing trucks. Watch the video here although it may not be for the faint hearted: This advertisement certainly hasn’t gone unnoticed. It’s success can be largely attributed to both its unusualness and […]
Overall ratings for broadcast channels are falling. This is no big news and has been long predicted. Here are the most recent stats of broadcast averages during premiere week are as follows: NBC—3.0 vs. a 3.1 in 2013CBS—2.4 vs. a 2.2 in 2013ABC—2.2 vs. a 2.3 in 2013Fox—2.0 vs. a 2.2 in 2013 This means […]
IKEA has found a way to position a run-of-the-mill print catalogue as advanced, high tech and well worth reading. Using this amusing advert which follows the basic Apple advert style, the company introduced the 2015 print catalog as the Bookbook™. What are the features of the bookbook that position it as more advanced than digital media? The […]
When faced with the challenge of communicating about a topic not usually discussed, Poo-Pouri managed to craft together a brilliant ad: Some have referred to it as “advertising at it’s finest” and “tackling a stinky subject with wonderful copywriting and visual treatment.” It is not difficult to see why this advert is so commended. It is riddled with […]
It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety of options to choose from in their marketing messages. Perhaps they could focus on their better prices, the products benefits or overall why they are the better brand. Some advertising managers even choose to be as bold as […]
Gatorade’s new advertising campaign can only be described as an attempt to slim down their customer base. Customers were shown being turned away in a string of prank adverts if they weren’t actively sweating. These adverts comedically reinforce Gatorade’s campaign tagline of needing to “perspire to acquire, subscribe to imbibe and drip it to sip it.” While this prank tactic […]
When releasing the most flexible athletic shoes in history, Nike did not want to simply tell consumers how flexible the shoes are. Rather the shoes flexibility was demonstrated through creative promotional packaging. This ad cleverly shows demonstration marketing in action. By trimming a shoebox to one third of its original size, the Nike Free 5.0 was bent […]
BMW are pushing the limits again with some very impressive stunts in their latest ad. This time instead of just one car performing stunts, they’ve choreographed five of the world’s best drifting drivers on a public roundabout (closed to traffic of course). This ad certainly lives up to “the ultimate driving machine” strapline. And […]