TV Commercials

Volvo Trucks The Epic Splits

In an award winning advertisement, Volvo trucks demonstrated their trucks precision handling using a suspenseful stunt. Jean-Claude Van Damme did the splits over two reversing trucks. Watch the video here although it may not be for the faint hearted:  This advertisement certainly hasn’t gone unnoticed. It’s success can be largely attributed to both its unusualness and […]

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Poo-Pourri Ad Claims Girls Don’t Poop

When faced with the challenge of communicating about a topic not usually discussed, Poo-Pouri managed to craft together a brilliant ad: Some have referred to it as “advertising at it’s finest” and “tackling a stinky subject with wonderful copywriting and visual treatment.” It is not difficult to see why this advert is so commended. It is riddled with […]

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How to Position Your Brand as the Best, Using the Psychology of StoryTelling

It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety of options to choose from in their marketing messages. Perhaps they could focus on their better prices, the products benefits or overall why they are the better brand.   Some advertising managers even choose to be as bold as […]

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Gatorade Prank Adverts

Gatorade’s new advertising campaign can only be described as an attempt to slim down their customer base. Customers were shown being turned away in a string of prank adverts if they weren’t actively sweating.  These adverts comedically reinforce Gatorade’s campaign tagline of needing to “perspire to acquire, subscribe to imbibe and drip it to sip it.” While this prank tactic […]

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Nike’s Innovative Demonstration Marketing

When releasing the most flexible athletic shoes in history, Nike did not want to simply tell consumers how flexible the shoes are. Rather the shoes flexibility was demonstrated through creative promotional packaging.  This ad cleverly shows demonstration marketing in action.  By trimming a shoebox to one third of its original size, the Nike Free 5.0 was bent […]

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