online marketing

Turn Your Website Into A Show Home

Ah home shows. Wandering through a strangers house, taking in all the sights and smells as your head fills with possibilities. Letting your senses take over as you gaze over the carefully decorated lounge and enjoy the scent of freshly baked bread – if you don’t get the reference, watch Countdown’s humorous TV ad here. Of […]

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Creativity No Longer Center Stage

If the characters from Man Men were thrown into the modern advertising world, how would they survive? Better yet, would they survive? The Internet revolution has changed modern marketing so much that it’s a completely different playing field. Two accredited Google partners told Stuff.co.nz that creativity is now only of relative importance in marketing. Enter stage […]

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Introducing The CMO Of Tomorrow

Marketing is incredibly dynamic and changing. If you need more convincing, read about how shops adopt facial recognition technology and how traditional TV is barely recognisable anymore. All thanks to modern marketing. Because of these changes, it wouldn’t make any sense for the CMO to still wear his old fashioned hat and maladaptive personality.  As […]

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Google Proves Online Ads Drive In-store Traffic

It’s easy for Google to prove that online ads drive web store traffic. Simply count the number of website clicks over the period of Google ad campaigns. What’s been really difficult for Google is proving that online ads can also drive in-store traffic.  To combat this, Google is rolling out a new tool called “store visits.” […]

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Google’s New Cycle of Advertising Revenue

Google recently decided that the 58.8 billion it makes from mainly online advertising simple isn’t enough. They found themselves stuck in a dead end street where advertising revenue was made only from companies paying for media spaces. Rather an innovator thought up a way to make advertising revenue from individuals! Although technically these individuals aren’t […]

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Important Online Marketing Tactics for Locksmiths

Today any company can benefit from having an online presence. While there are general principles that can be used, there is no “one size fits all” tactic. Rather online marketing should be tailoured for different businesses – especially niche businesses! Online marketing for locksmiths is a great example of this. Locksmiths face many challenges when trying […]

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Simple Ways to Improve Your Word of Mouse

As the world becomes inevitably more and more digital, it seems as though companies who ignore the Internet will be left behind. As claimed by Shebrand, “Consumers appear to have little patience with traditional advertising… now you have a tremendous opportunity to publish great content and connect with like-minded networks of people online to build […]

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Yellow Pages Struggling in an Online World

2014 looks to be a year where traditional advertising mediums continue to struggle while online marketing strengthens its position as increasingly the most important and efficient method of connecting with consumers. Yellow Pages especially are struggling to be relevant in the online world. Their biggest income stream – the printed Yellow Pages books – are […]

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The Jandal Scandal

New Zealand’s biggest online discount clothing store, Lastseason.co.nz, has been in the middle of controversy this week when they were served a legal demand to stop using the term “jandals” on their website, when they were selling their … umm… jandals! It turns out that someone by the name Baron Sandford, director of Sanford Industries […]

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