What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub? To mark Heineken’s sponsorship of Rugby World Cup 2015 they decided a bit of fun stunt-marketing was in order. Jonah Lomu + prize machine + Dublin pub = this fun video.
This year we have seen a range of different techniques used in the 20 most viral ads of 2014. From shocking stories of Syrian children struck by war to Frozen sing alongs, it’s not easy to find much in common in these ads! But there is one prevalent theme which is especially potent in the […]
Gatorade’s new advertising campaign can only be described as an attempt to slim down their customer base. Customers were shown being turned away in a string of prank adverts if they weren’t actively sweating. These adverts comedically reinforce Gatorade’s campaign tagline of needing to “perspire to acquire, subscribe to imbibe and drip it to sip it.” While this prank tactic […]