Bright eyed and bushy tailed Walmart employees can sell just about anything from bacon scented pillows to Duck Dynasty wine. But one thing they just can’t sell me on is their social media strategy. As the world’s largest company by revenue, you would think Walmart would invest a little in their social media strategy. For […]
If I plucked a travel blogger from their natural habitat and placed them in a foreign country with no bags, map or plane ticket home in the name of branding I likely wouldn’t receive mass support. In fact, I would probably receive a hefty prison sentence instead. But when Skype dropped travel blogger Mike Corey […]
Following in Facebook’s footsteps of releasing a buy button, Social Networking Giant Twitter is rolling out new online shopping technology. This technology positions itself as Facebook’s many competitor in social commerce. Twitter has matched Facebook’s move and improved on it. They are trialling a buy button, a wishlist and a shopping cart. “Twitter announced the […]
Nissan was the first company to commercialise the announcement that the Duke and Duchess of Cambridge are expecting their second child. The tweet was posted super fast, only a mere seven minutes after the royal announcement. The ad not only hitches onto a very recent event, it also stays relevant to the product being promoted. […]