In incredibly expensive and much-talked-about Superbowl commercials, Volkswagen won the masses over in 2011 with their TV commercial The Force. It is still the most shared Super Bowl ad of all time with more than five million shares and 67 million views. It’s very cute, and nice to see a family-friendly advert getting such a great reception.
In case you missed it, or just want to enjoy it again, here it is:
This Year’s Ad
For their 2013 Superbowl ad, they’ve turned up the reggae. It doesn’t quite have the magic of the 2011 ad, but is a good laugh and keeps you wondering what’s going on.