Has marketing become too complicated, confusing, complex? What about Branding? Is that marketing? Whats the difference? Lets take a look and see. The 22 Immutable ….
Author: Andrew Roughton
Andrew is an online marketing specialist, based in Hamilton, New Zealand, with personal experience in ecommerce startups.
He originally trained as a computer programmer, and then accidentally drifted into adult/tertiary education where he held both teaching and executive roles.
In that time he managed a multi-million dollar budget and around 90 staff in Auckland, Hamilton and Christchurch. His role included both domestic and international marketing.
Andrew completed an MBA in 2012 which helped with the leadership and management of the business, as well as his ongoing personal involvement in developing and delivering online business education.
How do you get people to engage with your brand, especially on Facebook? What can we do to increase the quality and quantity of their ….
Remember winding Kodak film onto your camera? What about hiring videos or DVDs from United? Why did these companies get left far behind when innovation ….
Thinking of migrating to a new website but don’t want to lose your Google ranking? Its a serious issue and this week Geek Tamin posted ….
In today’s blog we will look at the role of creativity in innovation. Innovation is the big brother that gets all the attention. But creativity ….
We all know that 2020 was a strange year and it did strange things to Kiwi buying patterns – or did it? Well, yes and no. ….
Using the Psychology of Colours for your Business Cards and Labels This article is shared with permission from Virtual Print, a leading online printing service ….
An Interview with Josh Moore, head marketing fanatic at digital marketing agency, Duoplus Andrew: So Josh, what are the benefits of SEO, and getting ranked higher in ….