The Hidden Psychology of Social Networks: by Joe Federer About the Author Joe Federer is the former Head of Brand Strategy at Reddit, where he helped reposition the platform’s narrative to the larger world of advertising and drove revenue growth of over 10X in its first year in market. Prior to
Has marketing become too complicated, confusing, complex? What about Branding? Is that marketing? Whats the difference? Lets take a look and see. The 22 Immutable Laws of Branding was written by Al Ries and Laura Ries in 1998. Surely it can’t be relevant now in the days of the internet.
How do you get people to engage with your brand, especially on Facebook? What can we do to increase the quality and quantity of their interactions with us online? Last week we looked at recent Facebook posts by TRT Australia. You can read that article here. For context, TRT specialise
Remember winding Kodak film onto your camera? What about hiring videos or DVDs from United? Why did these companies get left far behind when innovation struck? The Fall of Kodak Founded in 1888, Kodak was the number one brand in the world of photography with sales of over $10 billion
Thinking of migrating to a new website but don’t want to lose your Google ranking? Its a serious issue and this week Geek Tamin posted about a recent migration by Skilled Electrical, registered electricians in Christchurch. They have recently migrated to a new website and came out relatively unscathed. How
In today’s blog we will look at the role of creativity in innovation. Innovation is the big brother that gets all the attention. But creativity is the air that innovation breathes. With a dash of Number 8 wire flair, two men in a small Waikato town have produced a device
We all know that 2020 was a strange year and it did strange things to Kiwi buying patterns – or did it? Well, yes and no. Yes there was a 25% increase in ecommerce, and yes, more people purchased online than ever before. But no, in many ways this was an
Using the Psychology of Colours for your Business Cards and Labels This article is shared with permission from Virtual Print, a leading online printing service in Hamilton, New Zealand. Marketing, design, graphics, printing… where do you start? What font should I use? What kind of paper? Does colour matter?
An Interview with Josh Moore, head marketing fanatic at digital marketing agency, Duoplus Andrew: So Josh, what are the benefits of SEO, and getting ranked higher in Google Organic Search? Josh: If you get your business to rank higher in Google for the keywords your target market is searching for, then your business
Vista Print Vista Print is part of Cimpress plc, an Irish company, operating in different countries. They offer a wide range of quality products at affordable prices, along with design tools suited to every skill level and need, mean everyone can create the customised materials they need to get their