Remember winding Kodak film onto your camera? What about hiring videos or DVDs from United? Why did these companies get left far behind when innovation struck? The Fall of Kodak Founded in 1888, Kodak was the number one brand in the world of photography with sales of over $10 billion
Thinking of migrating to a new website but don’t want to lose your Google ranking? Its a serious issue and this week Geek Tamin posted about a recent migration by Skilled Electrical, registered electricians in Christchurch. They have recently migrated to a new website and came out relatively unscathed. How
In today’s blog we will look at the role of creativity in innovation. Innovation is the big brother that gets all the attention. But creativity is the air that innovation breathes. With a dash of Number 8 wire flair, two men in a small Waikato town have produced a device
We all know that 2020 was a strange year and it did strange things to Kiwi buying patterns – or did it? Well, yes and no. Yes there was a 25% increase in ecommerce, and yes, more people purchased online than ever before. But no, in many ways this was an
Using the Psychology of Colours for your Business Cards and Labels This article is shared with permission from Virtual Print, a leading online printing service in Hamilton, New Zealand. Marketing, design, graphics, printing… where do you start? What font should I use? What kind of paper? Does colour matter?
An Interview with Josh Moore, head marketing fanatic at digital marketing agency, Duoplus Andrew: So Josh, what are the benefits of SEO, and getting ranked higher in Google Organic Search? Josh: If you get your business to rank higher in Google for the keywords your target market is searching for, then your business
Vista Print Vista Print is part of Cimpress plc, an Irish company, operating in different countries. They offer a wide range of quality products at affordable prices, along with design tools suited to every skill level and need, mean everyone can create the customised materials they need to get their
Does my business really need to worry about marketing? The short answer is, YES! Let’s dive into it deeper. The purpose of marketing is to understand customer needs and satisfy them– marketing is not just about advertising – it incorporates market planning, consumer research, organisational strategy, strategic marketing, public
Digital Squad About Digital Squad: Digital Squad is an Auckland based digital marketing agency. They offer customised digital marketing solutions to suit a business and their motto is ‘Digital marketing campaigns built to dominate’. Services Provided: SEO SERVICES FACEBOOK MARKETING CONTENT MARKETING ADWORDS MARKETING Email: hello@digitalsquad.co.in Phone: 0800 111 246
“To stay ahead, you must have your next idea waiting in the wings.” said Rosabeth Moss Kanter. The royal wedding that has caused quite a stir around the world has been plastered all over newspapers, magazines and television, weeks-on-end. As the royal wedding got closer, many brands have gone all