Branding

Lush New Zealand landscape with mountains, clear water.

The Power of Place: Unpacking New Zealand Branding Success

New Zealand has done a great job with its country’s image. It’s not just luck; it’s smart planning and hard work. This article will look at how New Zealand built such a strong identity. We’ll cover everything from their core values to how they measure their success. It’s a good

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The Financial Reward of Rebranding

Several months ago I analysed why Telecom’s rebrand sparked with potential. Now it’s time to consider whether Telecom’s rebrand has paid off. Rebranding is not a decision to be taken lightly – especially when you are a large and long-standing organisation. In Spark’s case this was a $20 million dollar

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