Human branding, once mostly a sign of punishment or ownership, has changed a lot over time. It’s not just about marking someone against their will anymore. Now, it also covers things people choose to do to their bodies, like for art or to show they belong to a group. This
New Zealand has done a great job with its country’s image. It’s not just luck; it’s smart planning and hard work. This article will look at how New Zealand built such a strong identity. We’ll cover everything from their core values to how they measure their success. It’s a good
Several months ago I analysed why Telecom’s rebrand sparked with potential. Now it’s time to consider whether Telecom’s rebrand has paid off. Rebranding is not a decision to be taken lightly – especially when you are a large and long-standing organisation. In Spark’s case this was a $20 million dollar