Welcome to your essential resource for practical online marketing insights and strategies to enhance your brand’s online presence.
Search Engine Optimisation (SEO) is a bit like internal decorating. Every year the advice changes. There are new shades and techniques you must use.
Who knows what might change in three months’ time, let alone next year. Sound familiar?
When it comes to driving traffic to your website, choosing the right keywords is key. But how do you choose the right keywords for your business?
Many small businesses need to keep their costs low in the early days of their business. So the business owners burn the candle at both ends – plying their trade during the day, and doing their own admin and marketing at night.
But do DIY websites work? Does Google know they exist? Do they attract clicks from people looking for your products or services? The answer is: it depends!
In today’s digital age, where the internet plays a central role in connecting businesses and individuals, understanding how search engines work and how to leverage them is essential.
From deciphering the importance of keywords and optimizing your content, to understanding the nuances of on-page and off-page SEO, these free lessons will equip you with the knowledge and skills needed to navigate the ever-evolving landscape of search engines!