Telecom’s Rebrand Sparks With Potential

Ever since its inception in 1987, Telecom held steadfast to its generic brand name. However as the company has grown and diversified, the name Telecom has become less relevant to the organisation’s key purposes. Telecom is a 20th Century name that only describes the telecommunications industry- which is backwards from the company’s digital advances and desires to […]

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Innovative Point of Difference in Deaf Restaurant

A restaurant in Canada has recently opened with a unique point of difference. The Signs restaurant is a restaurant in which spoken orders always fall on deaf ears. Because all the waitressing and kitchen staff are deaf, diners have a unique opportunity to say their order using sign language. Diners are not completely thrown in the […]

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Nissan’s Speedy Royal Baby Tweet and Ad Creative

Nissan was the first company to commercialise the announcement that the Duke and Duchess of Cambridge are expecting their second child. The tweet was posted super fast, only a mere seven minutes after the royal announcement. The ad not only hitches onto a very recent event, it also  stays relevant to the product being promoted. […]

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Poo-Pourri Ad Claims Girls Don’t Poop

When faced with the challenge of communicating about a topic not usually discussed, Poo-Pouri managed to craft together a brilliant ad: Some have referred to it as “advertising at it’s finest” and “tackling a stinky subject with wonderful copywriting and visual treatment.” It is not difficult to see why this advert is so commended. It is riddled with […]

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How to Position Your Brand as the Best, Using the Psychology of StoryTelling

It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety of options to choose from in their marketing messages. Perhaps they could focus on their better prices, the products benefits or overall why they are the better brand.   Some advertising managers even choose to be as bold as […]

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Heat Pumps Websites Battle It Out

If you strike up a conversation with anyone in the heat pump industry about which heat pump brand is best, you’ll get some strong answers … normally strongly biased by the brands they themselves sell, of course! But through the conversations I’ve had with both users of heat pumps and installers, I think the two best […]

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Gatorade Prank Adverts

Gatorade’s new advertising campaign can only be described as an attempt to slim down their customer base. Customers were shown being turned away in a string of prank adverts if they weren’t actively sweating.  These adverts comedically reinforce Gatorade’s campaign tagline of needing to “perspire to acquire, subscribe to imbibe and drip it to sip it.” While this prank tactic […]

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Nike’s Innovative Demonstration Marketing

When releasing the most flexible athletic shoes in history, Nike did not want to simply tell consumers how flexible the shoes are. Rather the shoes flexibility was demonstrated through creative promotional packaging.  This ad cleverly shows demonstration marketing in action.  By trimming a shoebox to one third of its original size, the Nike Free 5.0 was bent […]

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Five Sneaky Retail Tactics

And how to prevent them turning into transactions. According to Adweek, retailers have a smorgasbord of “mind games” they play on consumers every time they shop. Knowing these tricks, and more importantly, knowing how to avoid falling for them, can help you save more and make less impulse purchases. Of course if you own a retail business and […]

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