“You can be the juiciest peach in the world, and there’s still going to be somebody who hates peaches.” – Dita Von Teese Imagine for a moment you are a dog in a pet store. As time has gone by, you’ve watched the dogs next to you get plucked away
The X Factor was never really the most politically correct TV show. Dozens upon dozens of performers enter to have their dreams realised only to be met by judges who are paid to play rough. Audience members all laugh together as Simon Cowell compares one singer’s mouth to a cave
Branding tradies is an incredibly niche market. Because of this, it’s not always the easiest to develop marketing strategies around. While there are a handful of websites and businesses specialising in trade branding, most tradies are uncomfortable handing their brand to a stranger. They do, after all, have a do
As part of a bizarre trend, well-known brands are finding their way into your conversations. Brands have successfully sneaked into your conversation with your friends, co-workers and even your unsuspecting grandmother. That’s right, you are most likely an unknowing avid brand promoter if you have these qualifications: You use Facebook and other
One brand dedicated to giving tennis balls more bounce has found their brand successfully bounce from country to country generating more sales. Pressureball, an organisation offering an alternative to pressureless tennis balls recently beat their record sales. But not only did they beat it – they doubled it. To do this
Branding is easier said than done. The apple logo alone has been fine tuned over eight times! Everything to do with branding needs to reflect some aspect of your organisation. Not only do you need to shrink your entire business down to a single message, but you also need to
Marketers have sworn by the adage “sex sells” for nearly 150 years. By and large this has gone unchallenged. That is until recently social activist groups and innovative marketers challenged it. It appears there is another oft-overlooked heavyweight in successful advertising: fear appeal. Fear may just be the new sex
Ever wondered how a piece of fruit with a bite mark out of it become one of the world’s most famous logos? How it can compete with logos which are hundreds of years old, while only being only 39 years old? Whether you love it or hate it, everyone seems
2014 has been a year to remind us that the Internet is making the playing field much more global. Your brand no longer needs to be American or European to succeed on social media. In fact, the most successful brands weren’t! A study by Sprinklr shows how success has been
What’s the best way for a large fast food chain to immediately get attention on it’s new app? Taco Bell believed by diverting attention away from itself. The chain appeared to wipe it’s 1.4 million Twitter followers, delete all previous Facebook posts and release a TV commercial to say Taco Bell was no