Several months ago I analysed why Telecom’s rebrand sparked with potential. Now it’s time to consider whether Telecom’s rebrand has paid off. Rebranding is not a decision to be taken lightly – especially when you are a large and long-standing organisation. In Spark’s case this was a $20 million dollar
Tech brands have taken the top spots on a list of most valuable brands. According to a study by Forbes, tech brands take four out of five of the top brand names.Just over half of the top ten brands were also in the tech industry. Apple’s brand worth doesn’t seem
It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety of options to choose from in their marketing messages. Perhaps they could focus on their better prices, the products benefits or overall why they are the better brand. Some advertising managers even
Here’s a funny TV ad launched by Trade Me Jobs: The ad definitely hits the humour element well. It’s interesting to see Trade Me using TV advertising. Being NZ’s most dominant online brand, Trade Me has successfully grown its business without the use of TV advertising in the past. It
Warehouse Stationery has recently unveiled a complete branding make-over. And what a brilliant make-over it is. Old Branding The old branding wasn’t bad. It was clear, straight forward, it worked. It wasn’t one of the brands like New World that I looked at at and though, “That’s so old! The