Movie-goers in Russia are being treated to a nice surprise when they visit a theater. Attendees get to watch movies with the comfort of home with the benefit of a massive screen and a surround sound system. All courtesy of IKEA. IKEA has been known to pull big stunts when trying to get a point […]
IKEA has found a way to position a run-of-the-mill print catalogue as advanced, high tech and well worth reading. Using this amusing advert which follows the basic Apple advert style, the company introduced the 2015 print catalog as the Bookbook™. What are the features of the bookbook that position it as more advanced than digital media? The […]