Over the span of 20 years, traditional TV has gone through some radical changes. As TV is a traditional and well used medium for marketing communications, watching it’s progression is imperative. This watching allows marketers to get a better grasp of the medium’s future direction. “Over the span of just
BMW are pushing the limits again with some very impressive stunts in their latest ad. This time instead of just one car performing stunts, they’ve choreographed five of the world’s best drifting drivers on a public roundabout (closed to traffic of course). This ad certainly lives up to “the ultimate
Here’s a funny TV ad launched by Trade Me Jobs: The ad definitely hits the humour element well. It’s interesting to see Trade Me using TV advertising. Being NZ’s most dominant online brand, Trade Me has successfully grown its business without the use of TV advertising in the past. It
In incredibly expensive and much-talked-about Superbowl commercials, Volkswagen won the masses over in 2011 with their TV commercial The Force. It is still the most shared Super Bowl ad of all time with more than five million shares and 67 million views. It’s very cute, and nice to see a