segmentation

Ad Network’s Research Over-segments Millennials

An ad network’s reasearch has segmented millennials into twelve different subsegments. Is this oversegmenting? Or is it time that marketers stop overgeneralising large generations? I’m a bit skeptical about this segmenting and it’s connotations. I’m also skeptical about whether these are exclusive to one generation and whether marketers should change their marketing strategy because of […]

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