The Hidden Psychology of Social Networks: by Joe Federer About the Author Joe Federer is the former Head of Brand Strategy at Reddit, where he helped reposition the platform’s narrative to the larger world of advertising and drove revenue growth of over 10X in its first year in market. Prior to
Does my business really need to worry about marketing? The short answer is, YES! Let’s dive into it deeper. The purpose of marketing is to understand customer needs and satisfy them– marketing is not just about advertising – it incorporates market planning, consumer research, organisational strategy, strategic marketing, public
Bigger is not always better. Most of the time it is actually worse. If your company has a target market which is too wide, you will end out losing not gaining customers. It is a bit of a paradox: lose customers to gain them. It seems counterintuitive to cut out
Strategic marketing models can be pretty complex. Don’t believe me? Here’s a strategic marketing model by Hooley, Piercy and Nicoulaud. Not exactly a lighthearted summer read! To simplify the strategic marketing process is the BASIC marketing model by Roger Brooksbank. Even simplified, it can be difficult to understand for managers