Marketing Models

What’s all the fuss about marketing? Does my business need it?

  Does my business really need to worry about marketing? The short answer is, YES! Let’s dive into it deeper. The purpose of marketing is to understand customer needs and satisfy them– marketing is not just about advertising –  it incorporates market planning, consumer research, organisational strategy, strategic marketing, public relations, digital marketing, traditional advertising, […]

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Basic Guide to the BASIC Marketing Model

Strategic marketing models can be pretty complex. Don’t believe me? Here’s a strategic marketing model by Hooley, Piercy and Nicoulaud. Not exactly a lighthearted summer read!  To simplify the strategic marketing process is the BASIC marketing model by Roger Brooksbank. Even simplified, it can be difficult to understand for managers who haven’t been at university […]

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