Does my business really need to worry about marketing? The short answer is, YES! Let’s dive into it deeper. The purpose of marketing is to understand customer needs and satisfy them– marketing is not just about advertising – it incorporates market planning, consumer research, organisational strategy, strategic marketing, public relations, digital marketing, traditional advertising, […]
Bigger is not always better. Most of the time it is actually worse. If your company has a target market which is too wide, you will end out losing not gaining customers. It is a bit of a paradox: lose customers to gain them. It seems counterintuitive to cut out potential customers. After all, you […]
Strategic marketing models can be pretty complex. Don’t believe me? Here’s a strategic marketing model by Hooley, Piercy and Nicoulaud. Not exactly a lighthearted summer read! To simplify the strategic marketing process is the BASIC marketing model by Roger Brooksbank. Even simplified, it can be difficult to understand for managers who haven’t been at university […]