viral marekting

Gatorade Prank Adverts

Gatorade’s new advertising campaign can only be described as an attempt to slim down their customer base. Customers were shown being turned away in a string of prank adverts if they weren’t actively sweating.  These adverts comedically reinforce Gatorade’s campaign tagline of needing to “perspire to acquire, subscribe to imbibe and drip it to sip it.” While this prank tactic […]

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