“To stay ahead, you must have your next idea waiting in the wings.” said Rosabeth Moss Kanter. The royal wedding that has caused quite a stir around the world has been plastered all over newspapers, magazines and television, weeks-on-end. As the royal wedding got closer, many brands have gone all out in using this opportunity […]
I respect salespeople who can sell pens, don’t get me wrong Wolf of Wall Street. But there is something I find incredible – people who make a living from selling property. Property is one of the biggest investments anyone can make. It takes a lot of time, effort and a damn good salesman to finalise a […]
Dan Carter, ShaanXO and LORDE all have a loyal band of followers on Instagram. They also may have six-figure paychecks just for posting a picture with a product. Social media influencer advertising isn’t new. However the tried-and-true methods of this advertising may be facing a big change. Incase you missed it, here’s what social media influencer […]
You could be the leading drainage expert in the whole country but if your website doesn’t get customers through, your business is down in the sinks. Take for example Fox Drainage. From the outside their website looked okay but on closer inspection there were a few major errors that were scaring away customers. Let’s go […]
Pre-note to all fleet junkies, Jedis and other Star Wars fans: If you haven’t yet seen Star Wars The Force Awakens, this post won’t spoil the movie in any way. But it might just spoil your opinion on any other movie marketing campaign ever made. About a year ago I made a post on how Star Wars […]
Christmas is an awkward time of year. Talking to relatives you haven’t seen since last Christmas (for good reason), dealing with awful Christmas marketing and receiving awful presents. The most hilarious of these is trying to recieve an awful present in a socially acceptable manner. And that is by pulling a classic ‘Gift Face” “Gift face” […]
2015 has been an unusual year. Adelle returned to music, terror attacks continued to spike, brands released their own emoticons and Jon Snow died in Game of Thrones. We’ve seen some pretty awful campaigns again this year. But also some unbelievably good campaigns. Ready for some nostalgia? Here are the best campaigns of 2014! Here […]
Makeup is transformative. But simply telling you that isn’t going to convince you. So this Japanese cosmetics company needed to show consumers just how transformative it can be in this clever ad. Time to see what the fuss is over this viral ad
Are you in food marketing? There’s a pretty vital morsel of information that is useful for any field of marketing, but somehow, few outside of multisensory integration know about it. And here it is: The packaging of food affects it’s taste. What do you think taste is? One of the senses right? Controlled by the tongue alone right? […]
For a doll that can’t speak, Barbie sure has caused some controversy. This plastic haired, ill-proportioned doll has caused nationwide campaigns attempting to dismantle the doll for its negative effect on body image. To counter this, Barbie have released a brand new marketing angle – one that actually gives Barbie a positive message that to stand for. And […]