As of recently, advertising for online gaming has increased tremendously. Games have been used almost since their inception to advertise products as seen in this photo from eMarketing: But when it comes to advertising the games themselves, advertising has been a bit more shabby. Dedicated gamers have to learn new languages, watch confusing YouTube videos and […]
“You can be the juiciest peach in the world, and there’s still going to be somebody who hates peaches.” – Dita Von Teese Imagine for a moment you are a dog in a pet store. As time has gone by, you’ve watched the dogs next to you get plucked away into loving home. To have […]
Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers. But does this mean they are cemented and don’t evolve? Not in the slightest. Two recent announcements illustrate the pace at which these processes are evolving and what this means for industry experts. These new tools seek […]
In theory most managers know what the four marketing organisation structures are. But when it comes to putting them into action? Well, things get a bit blurry from here. That is because the concepts themselves are a bit blurry. The lines aren’t clearly defined and at times the structures seem anything but structured. This is […]
As any new manager does when they enter a job way over their heads, Tim Cooks cautiously made little tweaks to the company. The whole world was watching him and any monumental change could cause a seismic shift in peoples trust in Apple’s brand. So Cooks thought changing the mission statement would be a good […]
Ever wonder how to get an idea about what your major competitors have in their strategic marketing toolbox? Here are a few not so unorthodox ways to peek inside. And as a bonus, they are perfectly legal! Analysing competitors is tricky business. It is tedious, time consuming and half the time you wonder if you […]
Mission statements seem so inherently simple that managers don’t put much thought into them. Read: any thought into them. Because there’s no way to get a mission statement wrong. Or so they think. Enter stage left every other mission statement ever written. Demeaning, demotivating, deteriorating, past the stage of defibrillation and ready to be deleted. […]
What has two wheels, unmatchable suction power, nearly 500 million views and one outraged audience? LG’s viral advertisement for a vacuum cleaner that’s what! If you haven’t seen the ad making the rounds on Facebook, here it is. Despite this campaign being riddled with controversy, there is an undeniable genius behind it. The clickbait title lures people […]
Bright eyed and bushy tailed Walmart employees can sell just about anything from bacon scented pillows to Duck Dynasty wine. But one thing they just can’t sell me on is their social media strategy. As the world’s largest company by revenue, you would think Walmart would invest a little in their social media strategy. For […]
Home security companies seem to adhere to an unspoken code of conduct about their advertisements. They are to be: Scientific and riddled with technobabble Inspire fear, never humor Feature James Bond worthy break in attempts Be swamped with guady locksmiths Here are some great home security commericals breaking out of this code. And dear I […]