What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub? To mark Heineken’s sponsorship of Rugby World Cup 2015 they decided a bit of fun stunt-marketing was in order. Jonah Lomu + prize machine + Dublin pub = this
Parachute Music caught everyone by surprise this year when they announced in March that Parachute Festival would be no more. They weren’t announcing that 2015 would be the final one, instead they announced that January’s festival, which had just been, was the last one there would be. No swan song. No
With the devastating defeat for the Labour Party in the election, Labour seems to have lost touch with what resonates with New Zealanders. In business terms, it has become disconnected from its target market and is struggling to win back market share. Politics is the ultimate marketing challenge, as every voter has
It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety of options to choose from in their marketing messages. Perhaps they could focus on their better prices, the products benefits or overall why they are the better brand. Some advertising managers even
BMW are pushing the limits again with some very impressive stunts in their latest ad. This time instead of just one car performing stunts, they’ve choreographed five of the world’s best drifting drivers on a public roundabout (closed to traffic of course). This ad certainly lives up to “the ultimate
2014 looks to be a year where traditional advertising mediums continue to struggle while online marketing strengthens its position as increasingly the most important and efficient method of connecting with consumers. Yellow Pages especially are struggling to be relevant in the online world. Their biggest income stream – the printed
Have you bought something from the pharmacy, and on the bottom of the receipt is a customer feedback code? You send a txt message to the specified number, with the unique code on the receipt, and rate the service you just received. The same system is used by BP, Noel
Here’s a funny TV ad launched by Trade Me Jobs: The ad definitely hits the humour element well. It’s interesting to see Trade Me using TV advertising. Being NZ’s most dominant online brand, Trade Me has successfully grown its business without the use of TV advertising in the past. It
New Zealand’s biggest online discount clothing store, Lastseason.co.nz, has been in the middle of controversy this week when they were served a legal demand to stop using the term “jandals” on their website, when they were selling their … umm… jandals! It turns out that someone by the name Baron
In incredibly expensive and much-talked-about Superbowl commercials, Volkswagen won the masses over in 2011 with their TV commercial The Force. It is still the most shared Super Bowl ad of all time with more than five million shares and 67 million views. It’s very cute, and nice to see a