Josh Moore, Author at Online Brands

Online Brands

What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin

Parachute Music caught everyone by surprise this year when they announced in March that Parachute Festival would be no more.

With the devastating defeat for the Labour Party in the election, Labour seems to have lost touch with what resonates with

It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety

BMW are pushing the limits again with some very impressive stunts in their latest ad. This time instead of just

2014 looks to be a year where traditional advertising mediums continue to struggle while online marketing strengthens its position as

Have you bought something from the pharmacy, and on the bottom of the receipt is a customer feedback code? You

Here’s a funny TV ad launched by Trade Me Jobs: The ad definitely hits the humour element well. It’s interesting

New Zealand’s biggest online discount clothing store, Lastseason.co.nz, has been in the middle of controversy this week when they were

In incredibly expensive and much-talked-about Superbowl commercials, Volkswagen won the masses over in 2011 with their TV commercial The Force.