Josh Moore

Labour’s Defeat Points to a Forgotten Target Market

With the devastating defeat for the Labour Party in the election, Labour seems to have lost touch with what resonates with New Zealanders.  In business terms, it has become disconnected from its target market and is struggling to win back market share. Politics is the ultimate marketing challenge, as every voter has just one vote, and everything the […]

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How to Position Your Brand as the Best, Using the Psychology of StoryTelling

It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety of options to choose from in their marketing messages. Perhaps they could focus on their better prices, the products benefits or overall why they are the better brand.   Some advertising managers even choose to be as bold as […]

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Yellow Pages Struggling in an Online World

2014 looks to be a year where traditional advertising mediums continue to struggle while online marketing strengthens its position as increasingly the most important and efficient method of connecting with consumers. Yellow Pages especially are struggling to be relevant in the online world. Their biggest income stream – the printed Yellow Pages books – are […]

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Warehouse Stationery New Branding

Warehouse Stationery has recently unveiled a complete branding make-over.  And what a brilliant make-over it is. Old Branding The old branding wasn’t bad.  It was clear, straight forward, it worked.  It wasn’t one of the brands like New World that I looked at at and though, “That’s so old! The really need to make it […]

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Why Facebook Ads Are Better Than Google Ads

In the light of the Facebook IPO going south, and the bad publicity around General Motors cancelling their $10M Facebook campaign, I thought it would be worth noting the reasons why I believe Facebook ads are far better than Google ads …. for certain markets. As a Marketing consultant I manage the marketing for several […]

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