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Avoid ‘Gift Face’ This Christmas, Where You Grin and Bear a Bad Present

Christmas is an awkward time of year. Talking to┬árelatives you haven’t seen since last Christmas (for good reason), dealing with awful Christmas marketing and receiving awful presents. The most hilarious of these is trying to recieve an awful present in a socially acceptable manner. And that is by pulling a classic ‘Gift Face”


“Gift face” is the stunned possum sort of face you pull after receiving a really, really bad gift to avoid hurting any feelings. It’s fake, difficult to pull off, and awkward for everyone involved. Harvey Nichols targets gift face in this funny, festive ad:

“This year we wanted to help people avoid #GiftFace and ensure our customers give their special somebody a gift that truly hits the mark. We worked closely with adam&eveDDB to create yet another compelling and comical campaign that we know the British public can relate to. We’ve all been there!”

Says Shadi Halliwell, group creative and marketing director of Harvey Nichols.