McDonald’s appears to try to prove they aren’t just about selling Happy Meals to your kids and beef burgers. Rather in a new campaign they encourage global harmony by focusing on the “love” in their “I’m lovin’ it” campaign. Watch as archenemies bond… over a love of McDonald’s! The animated
Marketing is incredibly dynamic and changing. If you need more convincing, read about how shops adopt facial recognition technology and how traditional TV is barely recognisable anymore. All thanks to modern marketing. Because of these changes, it wouldn’t make any sense for the CMO to still wear his old fashioned
It’s easy for Google to prove that online ads drive web store traffic. Simply count the number of website clicks over the period of Google ad campaigns. What’s been really difficult for Google is proving that online ads can also drive in-store traffic. To combat this, Google is rolling out a
It’s not easy to get excited over email marketing campaigns. They are worse than direct mail campaigns – considered more spammy, more permanent and more easy to get wrong. Although they don’t need to be so cringe worthy. There are some really great email marketing campaign. Sure, they might be drowned
There is still a year until Star Wars VII is released in cinemas, yet it is already succeeding on social media. All the franchises social media accounts reflect the anticipation over the movies release. The franchise released a behind the scenes photo of Bib Fortuna on it’s Instagram account a
There have been some bizarre yet exciting developments in retail recently. First came the shock of having robot shop assistants in Lowe. But now we have a more personal prospect: facial recognition. This isn’t just walking into a small local cafe to discover the barista has memorised your name. No,
2014 has been a year to remind us that the Internet is making the playing field much more global. Your brand no longer needs to be American or European to succeed on social media. In fact, the most successful brands weren’t! A study by Sprinklr shows how success has been
In 2014 we have seen a range of marketing efforts – from engaging interactive billboards to Samsung hitching onto a charity campaign for marketing purposes! For every cringe worthy campaign named-and-shamed, there seemed to be at least two which were remarkably good. Here are the best Tweets, TV commercials,
Warning: Doesn’t really contain spoilers but to prevent anyone getting upset I’ll include this little disclaimer. The final film of The Hobbit trilogy, the Battle of Five Armies, was much anticipated by both Lord of the Rings fans and the New Zealand tourism industry. Even Air New Zealand had a trilogy
There are stories of men being bitten by spiders and struck by lightening who get super powers or unusual anatomical oddities. This must have made BBDO ask “what would happen if a man was struck by a rainbow?” As one man gets struck my a rainbow, his life is turned upsidedown. Watch