Yellow Pages Struggling in an Online World
2014 looks to be a year where traditional advertising mediums continue to struggle while online marketing strengthens its position as
Klout to sell for more than $100M
The word on the street is that Klout, the social media influence analyser, is about to be sold to Lithium Technologies for
Txt (SMS) Technology Gives Managers Instant Customer Feedback
Have you bought something from the pharmacy, and on the bottom of the receipt is a customer feedback code? You
TV Ad Explains Where the Surname “Ramsbottom” Came From
Here’s a funny TV ad launched by Trade Me Jobs: The ad definitely hits the humour element well. It’s interesting
The Jandal Scandal
New Zealand’s biggest online discount clothing store, Lastseason.co.nz, has been in the middle of controversy this week when they were
Volkswagen Superbowl Commercials
In incredibly expensive and much-talked-about Superbowl commercials, Volkswagen won the masses over in 2011 with their TV commercial The Force.
Warehouse Stationery New Branding
Warehouse Stationery has recently unveiled a complete branding make-over. And what a brilliant make-over it is. Old Branding The old
Why Facebook Ads Are Better Than Google Ads
In the light of the Facebook IPO going south, and the bad publicity around General Motors cancelling their $10M Facebook