If you’re a bacon enthusiast, Oscar Mayer might just have an alarm clock for you. Yes this exists. And no, this isn’t an April Fools day prank. Over the next month, the brand will give out 4,700 bacon-scented smartphone attachments as part of a ‘Wake up and smell the bacon’ campaign.
No pressure but the food you currently eat is killing you. No pressure but your dated phone is making you look dated. No pressure but if you don’t go to our store and buy our product right now then no one will accept you. Marketers have become incredibly skilled at putting the
Are you prepared to witness the best YouTube ad ever? The one that made every single viewer grip their seats, drop their jaw, start speaking French and run to the store to buy the product. You know, the YouTube ad that was so incredibly successful it’s been featured on major
Selling an organisation that sells things is easy. Excuse the pun, but it practically sells itself! Just focus on what the organisation is selling and why. In essence, it’s as simple as that. The real marketing challenge comes when you try and sell an organisation that doesn’t sell anything. Or
Branding tradies is an incredibly niche market. Because of this, it’s not always the easiest to develop marketing strategies around. While there are a handful of websites and businesses specialising in trade branding, most tradies are uncomfortable handing their brand to a stranger. They do, after all, have a do
As part of a bizarre trend, well-known brands are finding their way into your conversations. Brands have successfully sneaked into your conversation with your friends, co-workers and even your unsuspecting grandmother. That’s right, you are most likely an unknowing avid brand promoter if you have these qualifications: You use Facebook and other
Ah home shows. Wandering through a strangers house, taking in all the sights and smells as your head fills with possibilities. Letting your senses take over as you gaze over the carefully decorated lounge and enjoy the scent of freshly baked bread – if you don’t get the reference, watch Countdown’s
One brand dedicated to giving tennis balls more bounce has found their brand successfully bounce from country to country generating more sales. Pressureball, an organisation offering an alternative to pressureless tennis balls recently beat their record sales. But not only did they beat it – they doubled it. To do this
Having a large following of faithful fans is great: just look at how many politicians and celebrities have risen to power from it! Unfortunately an audience of free followers online doesn’t usually amount to much. They often just create things online because it’s their passion, not to make millions from
If you search online for advice, every person and their dog has likely written ten blog posts on it. Or written a thoughtful Facebook status.Or uploaded a YouTube video on any topic you can imagine. We truly do live in the information age. This overload of digital content is great