The Attraction of a DIY Website Many small businesses need to keep their costs low in the early days of their business. So the business owners burn the candle at both ends – plying their trade during the day, and doing their own admin and marketing at night. There are
As a chartered accountant, you may be wondering how to go about digital marketing to attract and retain clients. After all, with so many businesses out there, how can you make yours stand out? There are a number of ways to use digital marketing to your advantage, and I’ve outlined
The rise of social media has been a game-changer for many industries, and real estate is no exception. In the past, real estate agents could rely on traditional marketing techniques to get their name out there and build their reputation. But with the advent of social media, agents now have
Online marketing is one of the most efficient and effective ways to connect with customers and promote your business. In today’s digital world, more and more people are using the internet to find information about products and services. By creating a strong online presence, you can reach a larger audience
Continuing our theme of marketing heaving machinery or equipment, lets take a look at how to use social media to boost brand awareness. Heavy vehicles, equipment or machinery is a bit different to selling sunglasses or sports shoes. So for a business in Australia, selling new and used cranes, pick
Heavy equipment and machinery marketers have a unique challenge when it comes to marketing. Unlike other businesses, they often need their message to resonate with not just one person but an entire team of decision makers! This can be complicated for B2B companies that want people on board quickly so
How do you know if the Digital Marketing Agency that looks the best, is the best? What questions should you ask before engaging them? Before you jump into a business relationship, make sure you know who they are, what they do, and what success they have experienced. What results can
What do most businesses get wrong with their social media? What is the engagement ladder and how can you use it to get people to engage on with you on Facebook? Last week I was mindlessly scrolling through Facebook – as you do! I came across a post by TRT
How do you get people to engage with your brand, especially on Facebook? What can we do to increase the quality and quantity of their interactions with us online? Last week we looked at recent Facebook posts by TRT Australia. You can read that article here. For context, TRT specialise
Remember winding Kodak film onto your camera? What about hiring videos or DVDs from United? Why did these companies get left far behind when innovation struck? The Fall of Kodak Founded in 1888, Kodak was the number one brand in the world of photography with sales of over $10 billion