Continuing our theme of marketing heaving machinery or equipment, lets take a look at how to use social media to boost brand awareness. Heavy vehicles, equipment or machinery is a bit different to selling sunglasses or sports shoes. So for a business in Australia, selling new and used cranes, pick
Heavy equipment and machinery marketers have a unique challenge when it comes to marketing. Unlike other businesses, they often need their message to resonate with not just one person but an entire team of decision makers! This can be complicated for B2B companies that want people on board quickly so
How do you improve your Google ranking in 2021? The days of relying on lots of keywords and mediocre backlinks to increase your Google ranking are long gone. So what should we do instead? Google and her algorithms are always evolving. Computer technology is also evolving and changing the SEO
What do most businesses get wrong with their social media? What is the engagement ladder and how can you use it to get people to engage on with you on Facebook? Last week I was mindlessly scrolling through Facebook – as you do! I came across a post by TRT
Remember winding Kodak film onto your camera? What about hiring videos or DVDs from United? Why did these companies get left far behind when innovation struck? The Fall of Kodak Founded in 1888, Kodak was the number one brand in the world of photography with sales of over $10 billion
In today’s blog we will look at the role of creativity in innovation. Innovation is the big brother that gets all the attention. But creativity is the air that innovation breathes. With a dash of Number 8 wire flair, two men in a small Waikato town have produced a device
We all know that 2020 was a strange year and it did strange things to Kiwi buying patterns – or did it? Well, yes and no. Yes there was a 25% increase in ecommerce, and yes, more people purchased online than ever before. But no, in many ways this was an
An Interview with Josh Moore, head marketing fanatic at digital marketing agency, Duoplus Andrew: So Josh, what are the benefits of SEO, and getting ranked higher in Google Organic Search? Josh: If you get your business to rank higher in Google for the keywords your target market is searching for, then your business
Digital Squad About Digital Squad: Digital Squad is an Auckland based digital marketing agency. They offer customised digital marketing solutions to suit a business and their motto is ‘Digital marketing campaigns built to dominate’. Services Provided: SEO SERVICES FACEBOOK MARKETING CONTENT MARKETING ADWORDS MARKETING Email: hello@digitalsquad.co.in Phone: 0800 111 246