The Financial Reward of Rebranding

Several months ago I analysed why Telecom’s rebrand sparked with potential. Now it’s time to consider whether Telecom’s rebrand has paid off. Rebranding is not a decision to be taken lightly – especially when you are a large and long-standing organisation. In Spark’s case this was a $20 million dollar decision. As mentioned in a […]

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Innovative Point of Difference in Deaf Restaurant

A restaurant in Canada has recently opened with a unique point of difference. The Signs restaurant is a restaurant in which spoken orders always fall on deaf ears. Because all the waitressing and kitchen staff are deaf, diners have a unique opportunity to say their order using sign language. Diners are not completely thrown in the […]

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