Gatorade Prank Adverts

Gatorade’s new advertising campaign can only be described as an attempt to slim down their customer base. Customers were shown being turned away in a string of prank adverts if they weren’t actively sweating.  These adverts comedically reinforce Gatorade’s campaign tagline of needing to “perspire to acquire, subscribe to imbibe and drip it to sip it.” While this prank tactic […]

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Nike’s Innovative Demonstration Marketing

When releasing the most flexible athletic shoes in history, Nike did not want to simply tell consumers how flexible the shoes are. Rather the shoes flexibility was demonstrated through creative promotional packaging.  This ad cleverly shows demonstration marketing in action.  By trimming a shoebox to one third of its original size, the Nike Free 5.0 was bent […]

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Five Sneaky Retail Tactics

And how to prevent them turning into transactions. According to Adweek, retailers have a smorgasbord of “mind games” they play on consumers every time they shop. Knowing these tricks, and more importantly, knowing how to avoid falling for them, can help you save more and make less impulse purchases. Of course if you own a retail business and […]

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Yellow Pages Struggling in an Online World

2014 looks to be a year where traditional advertising mediums continue to struggle while online marketing strengthens its position as increasingly the most important and efficient method of connecting with consumers. Yellow Pages especially are struggling to be relevant in the online world. Their biggest income stream – the printed Yellow Pages books – are […]

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Klout to sell for more than $100M

The word on the street is that Klout, the social media influence analyser, is about to be sold to Lithium Technologies for more than $100M! Klout’s business focuses on analyzing who is influential in social media, which is simplified into a score on a scale of 100.  The deal hasn’t been closed yet, according to Re/code who […]

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The Jandal Scandal

New Zealand’s biggest online discount clothing store, Lastseason.co.nz, has been in the middle of controversy this week when they were served a legal demand to stop using the term “jandals” on their website, when they were selling their … umm… jandals! It turns out that someone by the name Baron Sandford, director of Sanford Industries […]

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Volkswagen Superbowl Commercials

In incredibly expensive and much-talked-about Superbowl commercials, Volkswagen won the masses over in 2011 with their TV commercial The Force.  It is still the most shared Super Bowl ad of all time with more than five million shares and 67 million views. It’s very cute, and nice to see a family-friendly advert getting such a […]

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