Barbie’s New Face Raises Marketers Eyebrows

For a doll that can’t speak, Barbie sure has caused some controversy. This plastic haired, ill-proportioned doll has caused nationwide campaigns attempting to dismantle the doll for its negative effect on body image.  To counter this, Barbie have released a brand new marketing angle – one that actually gives Barbie a positive message that to stand for. And […]

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What Facebook’s New Ad Editor Means for You

Facebook has a tendency to make mountains out of molehills on little changes they make. But in this instance, they truly have revamped the power editor. Things aren’t just in different places – things work differently, the design differs and some brand new features were introduced. As a whole, this is how the new power […]

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The Quest For Game Advertising

As of recently, advertising for online gaming has increased tremendously. Games have been used almost since their inception to advertise products as seen in this photo from eMarketing: But when it comes to advertising the games themselves, advertising has been a bit more shabby. Dedicated gamers have to learn new languages, watch confusing YouTube videos and […]

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Turbo Charging Content Technology

Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers. But does this mean they are cemented and don’t evolve? Not in the slightest. Two recent announcements illustrate the pace at which these processes are evolving and what this means for industry experts. These new tools seek […]

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