2015 has been an unusual year. Adelle returned to music, terror attacks continued to spike, brands released their own emoticons and Jon Snow died in Game of Thrones. We’ve seen some pretty awful campaigns again this year. But also some unbelievably good campaigns. Ready for some nostalgia? Here are the best campaigns of 2014! Here […]
Makeup is transformative. But simply telling you that isn’t going to convince you. So this Japanese cosmetics company needed to show consumers just how transformative it can be in this clever ad. Time to see what the fuss is over this viral ad
Are you in food marketing? There’s a pretty vital morsel of information that is useful for any field of marketing, but somehow, few outside of multisensory integration know about it. And here it is: The packaging of food affects it’s taste. What do you think taste is? One of the senses right? Controlled by the tongue alone right? […]
For a doll that can’t speak, Barbie sure has caused some controversy. This plastic haired, ill-proportioned doll has caused nationwide campaigns attempting to dismantle the doll for its negative effect on body image. To counter this, Barbie have released a brand new marketing angle – one that actually gives Barbie a positive message that to stand for. And […]
I believe insanity works in stages. There’s put tomato sauce on everything level of crazy. Then there’s spend $23 million dollars on one of the most expensive advertisements in history crazy. The catch? It isn’t really an advertisement at all. Pepsi was faced with a dilemma of sorts. They could have taken their $20 million dollars and […]
What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub? To mark Heineken’s sponsorship of Rugby World Cup 2015 they decided a bit of fun stunt-marketing was in order. Jonah Lomu + prize machine + Dublin pub = this fun video.
Facebook has a tendency to make mountains out of molehills on little changes they make. But in this instance, they truly have revamped the power editor. Things aren’t just in different places – things work differently, the design differs and some brand new features were introduced. As a whole, this is how the new power […]
As of recently, advertising for online gaming has increased tremendously. Games have been used almost since their inception to advertise products as seen in this photo from eMarketing: But when it comes to advertising the games themselves, advertising has been a bit more shabby. Dedicated gamers have to learn new languages, watch confusing YouTube videos and […]
“You can be the juiciest peach in the world, and there’s still going to be somebody who hates peaches.” – Dita Von Teese Imagine for a moment you are a dog in a pet store. As time has gone by, you’ve watched the dogs next to you get plucked away into loving home. To have […]
Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers. But does this mean they are cemented and don’t evolve? Not in the slightest. Two recent announcements illustrate the pace at which these processes are evolving and what this means for industry experts. These new tools seek […]