In theory most managers know what the four marketing organisation structures are. But when it comes to putting them into action? Well, things get a bit blurry from here. That is because the concepts themselves are a bit blurry. The lines aren’t clearly defined and at times the structures seem
As any new manager does when they enter a job way over their heads, Tim Cooks cautiously made little tweaks to the company. The whole world was watching him and any monumental change could cause a seismic shift in peoples trust in Apple’s brand. So Cooks thought changing the mission
Ever wondered how a piece of fruit with a bite mark out of it become one of the world’s most famous logos? How it can compete with logos which are hundreds of years old, while only being only 39 years old? Whether you love it or hate it, everyone seems
Tech brands have taken the top spots on a list of most valuable brands. According to a study by Forbes, tech brands take four out of five of the top brand names.Just over half of the top ten brands were also in the tech industry. Apple’s brand worth doesn’t seem