Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers. But does this mean they are cemented and don’t evolve? Not in the slightest. Two recent announcements illustrate the pace at which these processes are evolving and what this means for industry
Marketing has had some good years. In fact, I would even argue that is is one of the most revolutionary business disciplines to date. But are its best days behind it? Growth is slowing, and the world is changing. Is marketing dead? Or just changing? Here’s an infographic to explore:
If you search online for advice, every person and their dog has likely written ten blog posts on it. Or written a thoughtful Facebook status.Or uploaded a YouTube video on any topic you can imagine. We truly do live in the information age. This overload of digital content is great
Infographics are big business today. In fact, Customer Magnetism says high quality infographics are 30 times more likely to be read than plain old text articles. Even three of my latest articles, about social’s biggest networks, the Apple logo and social media brands featured infographics! Over the past several years
In a study released by Contently, one key finding was that 90% of marketing respondents were not confident in how they measured content. They expressed uncertainty that their content metrics were effective in measuring business results. As claimed by Think with Google, “Choose the right metrics and you encourage the