Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers. But does this mean they are cemented and don’t evolve? Not in the slightest. Two recent announcements illustrate the pace at which these processes are evolving and what this means for industry experts. These new tools seek […]
Ah home shows. Wandering through a strangers house, taking in all the sights and smells as your head fills with possibilities. Letting your senses take over as you gaze over the carefully decorated lounge and enjoy the scent of freshly baked bread – if you don’t get the reference, watch Countdown’s humorous TV ad here. https://www.youtube.com/watch?v=30RDXSEXnt8 […]
Having a large following of faithful fans is great: just look at how many politicians and celebrities have risen to power from it! Unfortunately an audience of free followers online doesn’t usually amount to much. They often just create things online because it’s their passion, not to make millions from it. Take for example Matthew Inman, […]
If you search online for advice, every person and their dog has likely written ten blog posts on it. Or written a thoughtful Facebook status.Or uploaded a YouTube video on any topic you can imagine. We truly do live in the information age. This overload of digital content is great when you need help getting […]
Infographics are big business today. In fact, Customer Magnetism says high quality infographics are 30 times more likely to be read than plain old text articles. Even three of my latest articles, about social’s biggest networks, the Apple logo and social media brands featured infographics! Over the past several years infographics have served marketers well. […]
In a study released by Contently, one key finding was that 90% of marketing respondents were not confident in how they measured content. They expressed uncertainty that their content metrics were effective in measuring business results. As claimed by Think with Google, “Choose the right metrics and you encourage the creation of the most profitable […]