Facebook

What Facebook’s New Ad Editor Means for You

Facebook has a tendency to make mountains out of molehills on little changes they make. But in this instance, they truly have revamped the power editor. Things aren’t just in different places – things work differently, the design differs and some brand new features were introduced. As a whole, this

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Why I’m Not Sold on Walmart’s Social Media Strategy

Bright eyed and bushy tailed Walmart employees can sell just about anything from bacon scented pillows to Duck Dynasty wine. But one thing they just can’t sell me on is their social media strategy. As the world’s largest company by revenue, you would think Walmart would invest a little in

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Social’s Biggest Networks Are Getting Grayer

Just like most things on the Internet, social networks continue to fluxate and change, adapting at a pace so rapid it’d hard to keep up. Social media tends to reflect a lot of the changes we see in the digital world. One of these changes is the trend towards the

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Copyblogger Kills it’s Facebook Page

Famous content marketing educator Copyblogger has made a much disputed decision to kill their Facebook page. As a company who teaches fans how to use various social media platforms including Facebook, this has sent ripples through marketing communities. Fans around the world are wondering whether this was necessary and if

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Is Social Media a Passing Fad?

Opinions on the viability of social media are incredibly divergent. That is, one expert claims that social media is just like other communication tools, such as fax, direct mail and the telephone, all replaced by something shinier. Another expert would claim social media is yet to reach maturity as it

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The Most Personalized and Targeted Facebook Ad Ever

A lot of people notice Facebook targeting ad’s to their demographics, likes and recent searches. While this is a little concerning it is considered a tradeoff for using a public social networking site. However one user got incredibly spooked when an ad was tailoured to not only his occupation but

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