It’s easy for Google to prove that online ads drive web store traffic. Simply count the number of website clicks over the period of Google ad campaigns. What’s been really difficult for Google is proving that online ads can also drive in-store traffic. To combat this, Google is rolling out a new tool called “store visits.” […]
Google recently decided that the 58.8 billion it makes from mainly online advertising simple isn’t enough. They found themselves stuck in a dead end street where advertising revenue was made only from companies paying for media spaces. Rather an innovator thought up a way to make advertising revenue from individuals! Although technically these individuals aren’t […]