Ever wondered how a piece of fruit with a bite mark out of it become one of the world’s most famous logos? How it can compete with logos which are hundreds of years old, while only being only 39 years old? Whether you love it or hate it, everyone seems
In 2014 consumers were even more capable of discovering memorable new products. Social media and in particular Facebook were instrumental in propelling this. According to the Most Memorable New Product Launch survey Facebook ranks just behind TV commercials as the most popular way consumers discover new products. Joan Schneider, CEO of Schneider