Bigger is not always better. Most of the time it is actually worse. If your company has a target market which is too wide, you will end out losing not gaining customers. It is a bit of a paradox: lose customers to gain them. It seems counterintuitive to cut out
Nowadays anyone and everyone claims to be a food expert with a refined taste for the organic. Sacha and Cedrique wanted to test connoisseurs in a culinary experiment. The pair decided to test taste buds with McDonalds and see who spotted the difference. Not only did no one notice, but the
Businesses put a lot of energy into positioning their products and brand in certain ways in their consumer’s minds. Sometimes they can back up their phrases thoroughly; Pak ‘N Save has a policy authenticated by the Consumers Institute to prove their food prices really are New Zealand’s lowest! Other times