Spark

The Financial Reward of Rebranding

Several months ago I analysed why Telecom’s rebrand sparked with potential. Now it’s time to consider whether Telecom’s rebrand has paid off. Rebranding is not a decision to be taken lightly – especially when you are a large and long-standing organisation. In Spark’s case this was a $20 million dollar

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Telecom’s Rebrand Sparks With Potential

Ever since its inception in 1987, Telecom held steadfast to its generic brand name. However as the company has grown and diversified, the name Telecom has become less relevant to the organisation’s key purposes. Telecom is a 20th Century name that only describes the telecommunications industry- which is backwards from the company’s

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