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The Force of Star Wars Marketing Strategy

Pre-note to all fleet junkies, Jedis and other Star Wars fans: If you haven’t yet seen Star Wars The Force Awakens, this post won’t spoil the movie in any way. But it might just spoil your opinion on any other movie marketing campaign ever made.  About a year ago I made a

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Star Wars Winning Social Media A Year Before Release

There is still a year until Star Wars VII is released in cinemas, yet it is already succeeding on social media. All the franchises social media accounts reflect the anticipation over the movies release.  The franchise released a behind the scenes photo of Bib Fortuna on it’s Instagram account a

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