Ever wonder how to get an idea about what your major competitors have in their strategic marketing toolbox? Here are a few not so unorthodox ways to peek inside. And as a bonus, they are perfectly legal! Analysing competitors is tricky business. It is tedious, time consuming and half the time you wonder if you […]
Bigger is not always better. Most of the time it is actually worse. If your company has a target market which is too wide, you will end out losing not gaining customers. It is a bit of a paradox: lose customers to gain them. It seems counterintuitive to cut out potential customers. After all, you […]
Strategic marketing models can be pretty complex. Don’t believe me? Here’s a strategic marketing model by Hooley, Piercy and Nicoulaud. Not exactly a lighthearted summer read! To simplify the strategic marketing process is the BASIC marketing model by Roger Brooksbank. Even simplified, it can be difficult to understand for managers who haven’t been at university […]