What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub? To mark Heineken’s sponsorship of Rugby World Cup 2015 they decided a bit of fun stunt-marketing was in order. Jonah Lomu + prize machine + Dublin pub = this
Bright eyed and bushy tailed Walmart employees can sell just about anything from bacon scented pillows to Duck Dynasty wine. But one thing they just can’t sell me on is their social media strategy. As the world’s largest company by revenue, you would think Walmart would invest a little in
If you’re a bacon enthusiast, Oscar Mayer might just have an alarm clock for you. Yes this exists. And no, this isn’t an April Fools day prank. Over the next month, the brand will give out 4,700 bacon-scented smartphone attachments as part of a ‘Wake up and smell the bacon’ campaign.
Are you prepared to witness the best YouTube ad ever? The one that made every single viewer grip their seats, drop their jaw, start speaking French and run to the store to buy the product. You know, the YouTube ad that was so incredibly successful it’s been featured on major
This year we have seen a range of different techniques used in the 20 most viral ads of 2014. From shocking stories of Syrian children struck by war to Frozen sing alongs, it’s not easy to find much in common in these ads! But there is one prevalent theme which
If you haven’t been keeping up with viral ads of 2014 here’s what you missed: Neymar Jr playing football with a car, a lonely toy penguin, cars crashing in cinemas and a remote control demon baby. The most viral ad of 2014 had over 411 million views – imagine if
Here’s a funny TV ad launched by Trade Me Jobs: The ad definitely hits the humour element well. It’s interesting to see Trade Me using TV advertising. Being NZ’s most dominant online brand, Trade Me has successfully grown its business without the use of TV advertising in the past. It
In incredibly expensive and much-talked-about Superbowl commercials, Volkswagen won the masses over in 2011 with their TV commercial The Force. It is still the most shared Super Bowl ad of all time with more than five million shares and 67 million views. It’s very cute, and nice to see a