beer

Don’t Drink And Write Advertisements

The screen flashes with red and blue. It is the calm before the storm. A remorseful mother is ushered from the car as the police escourt her out. Her young children cry in the background. No, this is not an episode of Road Cops or Police Ten 7. It’s the latest installment in the New Zealand Transport Agency’s series of drink […]

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Lifeguards Condone Pop Up Bar Beside Beach

All for marketing purposes of course! Corona has decided to lend a fundraising hand to one of New Zealand’s most dangerous beaches. At the front of the clubhouse overlooking Phia beach is a temporary deck and pop-up bar. Beach goers are able to stroll over to the bar to enjoy Phia scenery from 4:30 – […]

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iPhone 6 Dumped in Beer!

People go to extraordinary lengths to get their hands on the first iPhone. Hoards of people wait in queues and tent out overnight just to claim supremacy. However one man takes it a step further. This man flies to Australia to be the first to get the iPhone 6 (due to timezones) only to dump […]

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How to Position Your Brand as the Best, Using the Psychology of StoryTelling

It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety of options to choose from in their marketing messages. Perhaps they could focus on their better prices, the products benefits or overall why they are the better brand.   Some advertising managers even choose to be as bold as […]

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